Report finds Stake dominates operator visibility across livestreaming platforms

(AsiaGameHub) –   According to a 20 March report from livestreaming analytics firm Stream Hatchet, Stake is by far the most frequently referenced operator on livestreaming platforms.

The analysis revealed that Stake appeared in 6,600 stream titles on Twitch and Kick during January 2026, representing 60% of total iGaming brand mentions.

1xBet placed a distant second with 1,800 mentions, trailed by Betano (837), Winamax (653), FanDuel (597), Bet365 (214) and PokerStars (270).

Kick is owned by Stake’s parent company—a connection that Stream Hatchet content manager Mark Rowland credits for Stake’s commanding lead in the rankings.

“Many Kick streamers receive a bankroll directly from Stake, which they use to gamble during their broadcasts,” Rowland told iGB.

He noted that numerous operators establish commercial partnerships with streamers, frequently providing complimentary account credits for betting purposes, and in exchange, streamers typically feature the brand name in their stream titles.

Kick the leading platform for gambling livestreams

Although Twitch holds the biggest market share in livestreaming, rival Kick maintains an explicitly pro-gambling streaming policy that has drawn many leading gambling content creators to its service.

The research showed that all ten of the top iGaming livestreamers broadcast on Kick, collectively generating 88.4 million hours of iGaming content viewership in January.

Trainwreckstv, among the first creators to migrate to Kick following its 2022 launch, recorded the highest iGaming content watch time at 15.7 million hours.

Rowland suggested that beyond Stake, other operators’ sponsorship of esports tournaments and various competitions broadcast on streaming platforms likely boosted their visibility.

“1xBet backs several esports teams, and naturally esports draws significant viewership on livestreaming platforms. Additionally, both 1xBet and Betano sponsor football clubs, and football enjoys massive popularity on streaming services, especially in Latin America and Spain,” Rowland explained.

While Twitch permits some gambling content, the Amazon-owned platform’s terms of service forbid users from streaming specific gambling sites such as Stake and Rollbit, referencing inadequate consumer safeguards and licensing issues.

Twitch revised its policies to prohibit these sites following pushback from parts of the livestreaming community. “The issue sparked major controversy in 2022 when prominent streamers such as Pokimane raised concerns about the risks of gambling content fostering addictive behavior, especially among younger audiences,” Rowland added.

Prediction markets gaining streaming popularity

The report also identified that prediction market content is expanding and stimulating discussion on livestreaming platforms, with Polymarket and Kalshi commanding the betting-related conversation on Twitch and Kick.

Stream Hatchet discovered that Polymarket led all betting and prediction market operators with 12,000 mentions in January 2026, with Kalshi close behind at 11,700.

FanDuel placed third with 8,800 mentions, followed by PrizePicks (5,300) and DraftKings (3,300).